The study aims to investigate which are the meaning and impact of a modularity platform approach for the competitive management of a tourist destination. Focusing on tourism as a knowledge-intensive business sector and bundle of products and services, this study adopts a constructive and qualitative literature review to demonstrate as a modularity platform approach can be adopted as basis for the effective management of a destination. The study offers implications for companies and decision makers. The application of modularity to increase the competitiveness of a destination highlights the importance of a deep knowledge of the area as well as of the technological and strategic mechanisms that have an impact on the execution and co-creation of a successful tourist experience.

Modularity as suitable approach for the management of a tourism destination

SECUNDO, Giustina;
2015

Abstract

The study aims to investigate which are the meaning and impact of a modularity platform approach for the competitive management of a tourist destination. Focusing on tourism as a knowledge-intensive business sector and bundle of products and services, this study adopts a constructive and qualitative literature review to demonstrate as a modularity platform approach can be adopted as basis for the effective management of a destination. The study offers implications for companies and decision makers. The application of modularity to increase the competitiveness of a destination highlights the importance of a deep knowledge of the area as well as of the technological and strategic mechanisms that have an impact on the execution and co-creation of a successful tourist experience.
978-098604195-2
Knowledge-intensive business service (KIBS); Modularity; Tourism
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12572/1584
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