The study aims to investigate which are the meaning and impact of a modularity platform approach for the competitive management of a tourist destination. Focusing on tourism as a knowledge-intensive business sector and bundle of products and services, this study adopts a constructive and qualitative literature review to demonstrate as a modularity platform approach can be adopted as basis for the effective management of a destination. The study offers implications for companies and decision makers. The application of modularity to increase the competitiveness of a destination highlights the importance of a deep knowledge of the area as well as of the technological and strategic mechanisms that have an impact on the execution and co-creation of a successful tourist experience.
Modularity as suitable approach for the management of a tourism destination
DEL VECCHIO, PASQUALE;SECUNDO, Giustina;
2015-01-01
Abstract
The study aims to investigate which are the meaning and impact of a modularity platform approach for the competitive management of a tourist destination. Focusing on tourism as a knowledge-intensive business sector and bundle of products and services, this study adopts a constructive and qualitative literature review to demonstrate as a modularity platform approach can be adopted as basis for the effective management of a destination. The study offers implications for companies and decision makers. The application of modularity to increase the competitiveness of a destination highlights the importance of a deep knowledge of the area as well as of the technological and strategic mechanisms that have an impact on the execution and co-creation of a successful tourist experience.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
