Understand the impact of digital innovation on marketing strategies and processes. • Appreciate the importance of influencer marketing. • Understand and apply key metrics to evaluate influencers’ marketing campaign. • Simulate the design and realization of an influencer marketing campaign going through the strategy, implementation, and measurement phases. • Conceive and design an initiative aimed at enhancing market success of an organization by leveraging digital technologies.
Digital entrepreneurship for influencer marketing: The case of Buzzoole
Pasquale Del Vecchio;Giustina Secundo
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2023-01-01
Abstract
Understand the impact of digital innovation on marketing strategies and processes. • Appreciate the importance of influencer marketing. • Understand and apply key metrics to evaluate influencers’ marketing campaign. • Simulate the design and realization of an influencer marketing campaign going through the strategy, implementation, and measurement phases. • Conceive and design an initiative aimed at enhancing market success of an organization by leveraging digital technologies.File in questo prodotto:
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