Purpose - Within Food industry several changes and innovations are affecting the management of the entire Supply Chain (production, logistics, etc.). As strategy for the survival and competition, digitalization has assumed a crucial role during the pandemic emergence by causing the reconfiguration of traditional chains and business models. Framed in these premises, the research analyses how digital technologies have innovated the sub-chains of bakery products and pasta within food industry with reference to customers’ interactions, delivery and marketing during the Covid-19 pandemic emergence.

Food 4.0 for competing during the COVID-19 pandemic: experimenting digitalization in family firms

Barile, Domenica;Secundo, Giustina;Del Vecchio, Pasquale
2022-01-01

Abstract

Purpose - Within Food industry several changes and innovations are affecting the management of the entire Supply Chain (production, logistics, etc.). As strategy for the survival and competition, digitalization has assumed a crucial role during the pandemic emergence by causing the reconfiguration of traditional chains and business models. Framed in these premises, the research analyses how digital technologies have innovated the sub-chains of bakery products and pasta within food industry with reference to customers’ interactions, delivery and marketing during the Covid-19 pandemic emergence.
Food 4.0, Digital Transformation, Digital marketing, Action Research, family firm
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12572/11225
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