In today's complex business landscape it is critical to identify and understand what are the knowledge-based value drivers affecting business value creation. This paper focuses on the relevance of the emotive knowledge as a key knowledge asset shaping organisational capabilities of 21st century organisations. The concept of emotive knowledge is analysed in accordance with a twofold perspective. On the one hand, it is considered as a driver of people's engagement, and on the other it is viewed as a key factor affecting the creation of intangible value to be incorporated into organisational infrastructures and products. © 2011 Operational Research Society.
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