This paper aims to define the position of the role of the arts for management in today's business landscape. Therefore, it addresses why the arts are relevant in the new business age and how they can drive the management innovation. It discusses why the arts, from an instrumental and utilitarian point of view, matter in business and defines the conceptual background explaining how the arts can be adopted by organizations for management purposes. The focus is not on a specific art form, but on the arts, in general, considering the arts as a management resource and source for organizational development.

The power of the arts in business

2018

Abstract

This paper aims to define the position of the role of the arts for management in today's business landscape. Therefore, it addresses why the arts are relevant in the new business age and how they can drive the management innovation. It discusses why the arts, from an instrumental and utilitarian point of view, matter in business and defines the conceptual background explaining how the arts can be adopted by organizations for management purposes. The focus is not on a specific art form, but on the arts, in general, considering the arts as a management resource and source for organizational development.
Arts; Business; Management; Paradigm; Value; Marketing
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/20.500.12572/668
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